The Top Local Business Directories Where You Want To Be Listed
“Why should I list my local business in online directories?” Think about it from your prospect’s point of view and how bad it can look if you’re not listed. In contrast, listing yourself in certain online directories is a way to immediately increase the credibility and legitimacy of your local business. Your listings on these…
How To Take A High-Price Position
If you want your brand to take the high-end position, you’ll need to do three things. 1. Find a receptive category Taking the high-end works best when the product category is old and established. You’ll know there’s opportunity when your competitor’s customers aren’t happy with current levels of support and repair. It’s best to be…
The Top Strategy Of High Performance Brands
You’ve probably noticed that most of the offerings in your product category begin to look and sound the same — this is because they all focus on the same overall list of features and benefits, so the customer is hearing the same thing over and over again. The key to standing out is to be…
Guarantee Psychology And Ten Tips To Strengthen Your Guarantee
Consider the difference between… “Fresh, hot pizza delivered to your door in 30 minutes or less” Versus… “Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed or it’s free” 4 words made the difference Those last 4 words — guaranteed or it’s free — turned an exciting promise into an irresistible…
How To Monopolize Your Marketplace
When I read a great book, I turn it into notes I can refer to later. These are notes for one of my favorite books and secret weapons I know you will find very valuable, and I’m going to give them to you right here. The book is called: Monopolize Your Marketplace A big theme…