According to the snapshot report compiled by Kepios Analysis, Data Portal in partnership with WeAreSocial and Hootsuite, out of 7.79 billion global population, there are 5.15 billion unique mobile phone users.
This being said, texting or SMS (Short Message Service) is just as important to marketing as social media or printed marketing materials. The best thing about SMS marketing is that it’s an ideal (and cheap) marketing tool for any business looking to reach more of its customers.
If you’ve been on the fence about having SMS marketing in your marketing strategy, we’ve listed 6 reasons why you should include texting in your marketing strategy.
1. Cost-Effective Advertising
It does not cost much to send a text message to a customer or even to a lot of people, the cost is not that big. It is much cheaper than placing a Facebook ad.
When it comes to affordable advertising, SMS marketing makes a great choice for all businesses. Especially for small businesses that are just starting and are looking for cheaper alternative ways to advertise.
2. Mobile Friendly and Mobile Ready
It is important to be able to present your business as mobile-friendly these days. Everyone is online using their mobile phones to do things like shopping.
3. Higher Open Rates than Email
Survey says that texts are open 98% most of the time when received by customers. This makes SMS marketing get a higher open rate than all other advertising options.
Sometimes emails get lost in a spam folder and customers can easily throw away a flyer they picked up at the mall. Text marketing doesn’t go ignored by the prevalence of mobile phones and the popularity of texting.
4. Reach a Wide Demographic
There are billions of people who have cell phones and other mobile devices which expands your customer demographic through the benefits of SMS marketing.
Customers get to enjoy your messages as long as they have a mobile device that can receive texts. You will get more exposure to your customer base which reminds them to purchase your products or get your services.
5. Supports Other Types of Marketing Efforts
SMS marketing doesn’t have to be stand-alone advertising. You can use it alongside all of your business marketing efforts. It can be an easy way for customers to connect to your message.
Use text messaging to get more customers interested in your social media. You can offer a discount for anyone wanting to buy through your online website or promote a new product.
6. Strengthens Customer Relationships
SMSing encourages customers to engage with you and vice versa. It lets them feel that your business is more accessible and become more a part of their lives instead of being “that one store I go to sometimes”. Instead, you are there with them on their mobile phone, reminding them to remember you.
SMS marketing has so many benefits at little cost. There’s no reason not to give it a try! Granted, you need to have a software that lets you text your customers (we’ll get to this in a second), but texting is easier for you to broadcast your latest news to your customers.
As a small business, it’s best to always have the best technology at your fingertips to help grow your business. In today’s digital world, texting and SMS is crucial, if not essential, to helping your small business grow. The problem, though, comes with figuring out which software or company to use to help you reach your customers.
This is where NetBlaze comes in!
With NetBlaze, we not only give you a software that let’s you contact your customer base via texting, but our software also let’s you e-mail your customers, manage your customer reviews, and create social media posts for your social media accounts!
To learn all about NetBlaze, here’s a quick video: