social media

5 Reasons Why You Should Follow Your Competitors on Social Media

Following your competitors on social media gives you the insights and the right tools to keep up with the trend. Especially if you are in the same industry or niche, some competitors have a different way of positioning their products and services on the market that might and might not work for your brand. Track …

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6 Digital Marketing Tips for Your Small Business

Follow these helpful tips to avoid digital marketing mistakes. Everything is online nowadays. Digital marketing has become so powerful that a simple comment affects the business positively or negatively. Many brands are using their power to optimize their online presence through online influencers, bloggers, and reap great profits. However, even the biggest brands tend to …

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6 Simple Steps to Clean Up Your Online Presence

Spring is right around the corner and it’s time for some Spring cleaning, Including your social media accounts! You might be asking yourself, “why should I bother cleaning up my social media?” Just like decluttering your closets or cabinets, cleaning out your social media allows you to see what you already have and what your …

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Imagery and Social Media

Why is imagery important to your social media? Each platform has a different and unique aspect that could help grow your business. Platforms such as LinkedIn and Indeed are geared towards professionals. Other platforms like Instagram and Facebook are good for promoting products and educating the public. Apps such as Twitter, are mainly used for …

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Should You Follow Your Competitors on Social Media?

As a small business, should you follow your competitors on social media? The answer is yes, you should! There are many reasons as to why following your competitors on platforms such as Twitter, Instagram, and Facebook could be beneficial to your brand. Following your competitors on social media provides excellent inspiration for content as well …

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