In this article, we’ll look at why your content marketing strategy is so important to your business.
No doubt you’ve heard the phrase “content is king”. Why? Because the content you provide to your customers will be at the core of your marketing plan because that’s what builds credibility and loyalty.
As a small business owner, you’ll want to be creating a marketing strategy plan for your website and social media.
In order to create a solid marketing plan, you need a strategic approach in order to create unique and valuable content, which is also highly shareable.
Creating A Content Marketing Strategy For Your Business
You need a plan for your content marketing strategy so you can draw in the right people with your content and turn them into loyal customers.
Within your content marketing plan, you should include the following:
- Content marketing goals – what are you trying to achieve?
- How and where you will obtain your content
- Ensuring you have a steady flow of content
- How will you distribute your content?
Many people start out with blog posts but think about what else you can include within your marketing strategy such as:
- Social media posting
- Email campaign
Let’s take a look at why your social media marketing plan is so important…
Why Your Social Media Marketing Plan Is So Important
As you know social media has grown exponentially in recent years, which is why it should be at the forefront of your marketing activities.
Creating a social media strategy takes time to develop, and without a doubt should be included within your overall marketing strategy.
Facebook, of course, should be utilized, but also keep an eye out for what your competitors are doing. For example, do they also have content on Twitter, Instagram, Pinterest, etc? If so, you need to do so too!
Keeping your visitors regularly updated with your content is key when using social media, the good news is you can use automation to help you with this.
Why Quality Content Is So Important
Using quality content is undoubtedly one of the best ways to increase search engine rankings and traffic to your website.
You need to be as creative as possible when crafting your content in order to promote it to your blog posts, videos, and other content. Your audience is looking for engaging and interesting content.
Without any content, you won’t show up in any of the search engines. Remember to write with the user in mind, do not write for the search engines as we were once taught to do.
In order to be successful, you need an on-going content strategy, you want your content to be as dynamic, engaging, meaningful, and as interesting as possible for your audience to keep coming back and reading your new content.
What Types of Content Should You Use?
There are three main types of content that you’ll want to use on your website and social media to grow your business:
Let’s look at those in more detail…
Every website will, of course, include text, which is great because one of its biggest benefits is that it’s search engine friendly.
Unfortunately, this is not the case for videos, so text-based content has a good chance of ranking in search engines.
Graphics are easily shared among social media, especially on sites like Pinterest and Instagram.
Think about what sort of graphics would appeal to your target audience, and bear in mind it’s also more interesting than just plain text.
Video/audio content is one of the most dynamic methods of distributing content on the internet. By using informational and interesting content, it has some of the strongest ‘share culture’ in social media, and has a much higher chance of going viral.
Also bear in mind, each of the above has its own benefits and will appeal to different types of audiences.
Using The Search Engines To Your Advantage
Search engines such as Google, ideally want to show people the best possible content suited to their search and are working on having better and better results.
As part of your marketing strategy, you need to create a consistent flow of quality content, rather than focusing on marketing tactics, which is what the search engines are looking for as they become smarter.
You don’t need to be an SEO guru, your website will undoubtedly grow as long as you have great content, and just a basic understanding of SEO. By focussing all your energies into SEO, rather than the content, will be of no help to your content marketing strategy.
In summary, you should now see how using quality content can play a big part in your marketing strategy.
The best way to find out what content is key to your business is to test and track your results. You can also try a combination of different types of content to see what your audience responds too.
In order to create a solid marketing plan, you need a strategic approach in creating unique and valuable content, which is also highly shareable.