How To Handle Online Reviews As a Small Business
You are reading this because you’ve experienced the power of review sites and what a single customer review can do to and for your business.
More and more people are relying on review sites before they purchase your products. Review sites are not only for consumer goods and restaurants but they have expanded to services such as hospitality, medicine, beauty, grocery stores, and gyms.
If you have a small business, you need to know how these review sites can affect your business, what they are, and what you can do about it.
Here are 4 tips for taking care of your online reputation on review sites.
1. Know all relevant review sites
Research which reviews sites your industry is involved with. Your industry might use more than one main review site. Some examples of those are:
• Yellow Pages
Once you’ve gathered a comprehensive list, you can now monitor your reviews on those sites once or twice a week depending on the volume of reviews you’re receiving.
2. Respond to negative reviews
Businesses should know how to handle customer reviews, especially bad ones. ReviewTrackers survey says that 45% of consumers will most likely visit a business if it responds to negative reviews.
Reply to negative reviews. Your customer reviews will look better if visitors read that you’ve replied and assured the reviewer that you apologize for their bad experience and you reached out to them to reconcile.
3. Be aggressive in getting positive reviews
One of the best times to ask for a positive review is after the customer has a great experience. These customers will often want to give back for the services you gave them. A sign that says something like “We’re on Yelp!” can make a big difference.
4. Getting a lot of positive feedback will drown out the negative ones.
Now that you know how important online reviews are for your business and the customers, it is best to be aware of how to turn negative reviews into positive ones.
Acquiring reviews can be a tough job but with your Netblaze account, you can send review requests to multiple customers. You can also set your account to what method you would like to set review requests. Read more about these guidelines here.