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Online Reviews Make or Break Small Businesses

Online Reviews: How They Can Make or Break a Small Business

You are reading this because you’ve experienced the power of the review sites and what a single customer review can do for (or to) your business.

More and more people are relying on review sites before they purchase your products. Review sites are not only for consumer goods and restaurants but they have expanded to services such as hospitality, medicine, beauty, grocery stores, and gyms.

If you have a small business, you need to know how these review sites can affect your business, what they are, and what you can do about it.

Here are some tips for taking care of your online reputation on review sites.

Know All Relevant Review Websites

Research and find out what major review sites that are industry is more involved before you do anything about them. Your industry might include more than one important niche review sites. Here are some examples:

• Yelp
• Facebook
• Google
• TripAdvisor
• Foursquare
• Yellow Pages

Once you’ve gathered a comprehensive list, you can now monitor your reviews on those sites once or twice a week depending on the volume of reviews you’re receiving.

Expedite Negative Reviews

Businesses should know how to handle customer reviews, especially bad ones. ReviewTrackers survey says that 45% of consumers will most likely visit a business if it responds to negative reviews.

Your customer reviews will look better if visitors read that you’ve replied and assured the reviewer that you apologize for their bad experience and you reached out to them to reconcile.

Be Aggressive in Getting Positive Reviews

One of the best times to ask for a positive review is after the customer had a great experience. These customers will often want to give back for the good service you gave them. A visible sign like “We’re on Yelp!” will make a big difference.

Getting lots of positive feedback will also drown the negative ones. 

Now that you know how important online reviews are for your business and the customers, it is best to be aware on how to turn negative reviews into positive ones. Acquiring reviews can be a tough job, but this is where NetBlaze can serve you and your small business. With a NetBlaze account, you can send review requests to multiple customers via text and email, and when you get those reviews, you have the ability to change a negative review into a positive review before it’s left on Google or Yelp!.

To see how NetBlaze can serve your small business, click here and you’ll be redirected to our contact page where you can get in touch with our NetBlaze team.

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