email, marketing, business

The Advantages of Using SMS Marketing

Are you using SMS Marketing for your Small Business?

email, marketing, business

According to the snapshot report compiled by Kepios Analysis, Data Portal in partnership with WeAreSocial and Hootsuite, out of the 7.79 billion global population, there are 5.15 billion unique mobile phone users.

Texting or SMS (Short Message Service) is just as important to marketing as social media or marketing materials. The best thing about SMS marketing is an ideal marketing tool for any business that is looking to reach more of its customers.

We’ve listed the top 10 reasons as to why you should include texting in your marketing strategy.

Cost-Effective Advertising

It does not cost much to send a text message to a customer or even to a lot of people, and it’s much cheaper than placing a Facebook ad.

When it comes to affordable advertising, SMS marketing makes a great choice for all businesses. Especially for small businesses that are just starting out and are looking for more cost-effective ways to advertise.


These days, it’s important to be able to present your business as mobile-friendly. Many people use their cell phones to do everyday tasks like shopping.

Higher Open Rate Than Emails

Surveys say that 98% of customers who receive a text will open it. This means that SMS marketing has a higher open rate than all other advertising options.

Emails can get lost in spam folders and customers can easily throw away a flyer they picked up at the mall. Text marketing doesn’t go ignored by the prevalence of mobile phones and the popularity of texting.

Reaching a Wider Demographic

There are billions of people who have cell phones and other mobile devices these days, which is why SMS marketing can be so beneficial to your marketing strategy. Having customers receive a text is a great way to remind them about upcoming sales and specials!

Supporting Other Types of Marketing Efforts

SMS marketing doesn’t have to be stand-alone advertising. You can use it alongside all of your business marketing efforts. It can be an easy way for customers to connect to your message.

Use text messaging to get more customers interested in your social media. You can offer a discount for anyone wanting to buy through your online website or promote a new product.

Strengthening Customer Relationships

Texting encourages customers to engage with you and vice versa. It lets them feel that your business is easily accessible.

SMS marketing has so many benefits at very little cost. You can also communicate with your customers via text message using your NetBlaze account.

Using your NetBlaze account makes it easier for you to broadcast your latest news to your customers, contact us today!

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